# Compare marketplace fees and profit

One product on Etsy, eBay, Amazon FBM and Amazon FBA (United States), ranked by profit per unit. Prices are the same on every marketplace and buyers get free shipping.

Example: tea towels at $24.99, item cost $6.50, shipping $4.50, 9 × 6 × 1 in, 8 oz.

| # | Marketplace | Fees | Shipping | Profit | Margin |
| --- | --- | --- | --- | --- | --- |
| 1 | Etsy | $2.82 | $4.50 | $11.17 | 45% |
| 2 | Amazon FBM | $3.75 | $4.50 | $10.24 | 41% |
| 3 | eBay | $3.80 | $4.50 | $10.19 | 41% |
| 4 | Amazon FBA | $7.86 | $1.20 | $9.43 | 38% |

## Method

- Etsy: US shop, transaction fee, payment processing and listing fee; you ship.
- eBay: final value fee by category and per-order fee, no store; you ship.
- Amazon FBM: referral fee (and closing fee for media); you ship.
- Amazon FBA: referral fee, FBA fulfillment fee, one month of off-peak storage and your cost of shipping stock to Amazon.

## FAQ

### Which marketplace has the lowest fees?

It depends on price and size. Under about $15 Etsy and eBay usually keep less in dollars, but their per-order fees weigh more on cheap items; Amazon's referral fee is a flat share, and FBA fees grow fast with size and weight. Enter your own product to see your ranking.

### Can I compare marketplaces in other countries?

Not yet. The comparison uses US rates for Amazon.com, eBay.com and an Etsy shop based in the US. UK and EU comparisons are on the way; the [Etsy calculator](https://net-sale.org/etsy-fee-calculator/) already covers 9 shop countries.

### Why is Amazon FBA often last?

FBA fees include picking, packing and delivery, so they replace your own shipping cost, plus a month of storage. For small, light items that is often more than you pay to ship yourself. FBA can still be worth it for the Prime badge and the time saved.

### Do you include advertising costs?

No. Ads are optional and vary by seller, so the comparison leaves them out. The [eBay](https://net-sale.org/ebay-fee-calculator/) and [Amazon](https://net-sale.org/amazon-fba-calculator/) calculators let you add Promoted Listings or PPC spend.

### What does Amazon FBM mean here?

Fulfilled by Merchant: you list on Amazon and ship orders yourself. You pay the referral fee (and the closing fee for media) but no FBA fee. We assume the Professional selling plan, whose monthly subscription replaces the per-item fee of the Individual plan, and leave the subscription out of the per-unit numbers.